People · Conversations · Shared work
Conversations with Dennis Yu, Perry Marshall, Justin Brooke, Brian Kurtz, and Jeremy Weisz, with the photos, teaching, and practical ideas behind them.
This collection brings together my conversations, teaching, and shared work with people in digital marketing. We look at ads, pages, and processes, then work through practical next steps. Follow the photographs and original recordings to find an idea you can use in your own business.
Some of these relationships grew inside a teaching community. Others began around an event or a podcast. The photographs and recordings tell different parts of the story. Start with the person or problem that interests you, then follow the original conversation and the practical guide linked beside it.
Dennis Yu: make something real before you amplify it
Dennis and I have recorded together, worked through live examples, and taught people how to turn their experience into useful content. In our October 2025 Power Up Strategy conversation, we focused on what to amplify, how to recognize a promising post, and how a virtual assistant can help keep the process moving. The starting point was an existing piece of work, not an empty advertising account.
My write-up, The Power of Dollar-a-Day, is the companion to that recording. It is the place to learn the method in more detail. Here, the important part is the working relationship: I can ask Dennis to explain the choice behind a campaign, and readers can hear his answer. The recording stays attached to the person who taught it. That makes it much more useful than borrowing a tactic without its context.
The $1 a Day Marketing Hack That Built Big Brands (ft. Dennis Yu)
Power Up Strategy · Original recording. Captions are requested when available.
The webinar: give AI the ingredients it cannot invent
I also hosted Dennis for a working webinar that used real local-business pages as the teaching material. We looked at the gap between a page that sounds polished and a page that shows the company's actual work. Photos, job video, customer reviews, and local detail matter because a tool cannot supply experiences the business never collected.
The full session and short companion clips are already on my webinar article. Start there if you manage a local company's website. Pick one service page and gather the missing ingredients before asking someone to rewrite it. A new headline may help, but a real job, a clear explanation, and proof from the customer give that headline something to stand on. The conference photographs here show our broader work together; they are not presented as stills from that online session.
A Topic Wheel, a workshop, and a camera roll
In my public Topic Wheel post, I described taking what Dennis taught in AdSkills and using it to think through the people and subjects around my own work. I also shared a custom GPT built from those trainings. Dennis joined the comments and offered to help amplify the wheel. That exchange is a small, concrete example of a lesson becoming something another person can use.
The workshop announcement is another part of the story. I went live with a gimbal and explained that I had arranged a separate Q&A with Dennis. It was an invitation to practice with short videos, not a promise that one dollar would buy a business result. The photos, the topic map, the webinar, and the announcement belong together, but each has its own purpose. They show the work from different angles without pretending they were all made on the same day.
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Perry Marshall: bring the decision process into the room
Perry invited me to teach Facebook advertising to his audience. His published course page describes how he asked other traffic specialists who was doing useful work on the platform, then asked me to build a practical course. The seminar photographs on my homepage show the teaching side of that relationship: a room, a flip chart, and people working through the material.
The course outline gives the conversation substance. It moves from the offer and audience into campaign decisions, testing, optimization, and what to do when an ad is not working. Those are decisions an operator has to make, not just names of buttons in Ads Manager. The December webinar invitation was framed around preparing for 2024. Treat that as the historical setting, not a current registration offer or a claim that the old interface is unchanged today.
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Justin Brooke: contribute before you ask for the next role
My AdSkills story started as a learner. In my Inspired Insider conversation, I explained how I began sharing the work I was doing with Justin, asking questions, and contributing inside the community. Teaching opportunities followed that participation; they were not the starting point.
Justin's published recommendation says he handed the Facebook instruction role to me after seeing the results I was getting in the community. That is the lesson I want a newer media buyer to notice: bring real work, ask a useful question, and help somebody else. It gives a teacher something concrete to respond to. I later led AdSkills, but that is a historical chapter. My current Power Up Strategy biography describes me as its former CEO, so older recordings should not be used to imply a current role.
Brian Kurtz: a recommendation becomes a working session
Brian explains the introduction in the Timeless Marketing recording. He contacted Justin at AdSkills about AI, and Justin pointed him toward me. Brian then invited me into a Titans Xcelerator session. That is a real second-ring story: one person's knowledge of another person's work helped a host find the right teacher for a specific question.
The public episode is an excerpt from that session, not the entire private workshop. I demonstrated an approach to ad testing that begins by mapping the process, then deciding where AI and automation can help. The chapter list also covers customer surveys and different ways to develop ad copy. The recording was sponsored by Brian's Titans Xcelerator program. It is useful teaching, with that commercial context kept visible, rather than an independent award or a promise that automation removes the need for judgment.
Masterclass on Cutting-Edge AI Tactics for Direct Response Marketing With Liana Ling
Brian Kurtz · Original recording. Captions are requested when available.
Titans Xcelerator; public excerpt of a private session, not the full session
Jeremy Weisz: keep the conversation going after the event
Jeremy opens our Inspired Insider episode by recalling how we met around a Perry Marshall event in Chicago. A dinner conversation became a longer conversation on his show. That is a different kind of introduction from Brian's, but the same useful habit is there: follow up on something worth discussing.
Jeremy asked about the work behind the agency, not just the ads. We discussed managing time, setting communication rules for a team, and finding repeated tasks that could benefit from automation. My point was to begin with a problem in the business. Trying a new tool is not the same as making work easier for the team or getting a better result for a client. The two-page transcript lets you return to the answer that fits your own situation, and the full video keeps Jeremy's questions attached to my responses.
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[Top Agency Series] Leveraging Digital Marketing Agencies for Media Buying With Liana Ling
INspired INsider · Original recording. Captions are requested when available.
Rise25, disclosed in publisher description
Use the conversation, then make your own contribution
A useful network gives you more than someone to tag. It gives you people whose questions make your work clearer. Choose one idea here, try it in a small way, and document what happened. Bring back the result and the question it raised. That is a better start to a conversation than a request to promote something the other person has never seen.
My Topic Wheel organizes the subjects; my Money Tree shows how those subjects connect to pages on this site. This collection is about the people and the work behind the subjects. Keep following the links until you reach an example you can inspect, a lesson you can try, or a clear way to get help.
Questions about these connections
Where should I start if I run a local business?
Start with the Dennis Yu webinar article. It uses real pages to explain why photos, customer proof, local detail, and clear ownership belong together. Choose one page to improve before adding another tool.
Are all the photographs from the interviews on this page?
No. The DigiMarCon and restaurant photographs are from the existing camera-roll collection. The seminar photographs show a separate teaching setting. Captions identify the context rather than treating every image as an interview frame.
Is Liana still the CEO of AdSkills?
The older interviews describe that role at the time. My current Power Up Strategy biography describes me as the former CEO of AdSkills. The recordings remain useful as a history of how I learned and taught there.
Can I use this page as a request for an introduction?
Use the work here to understand the people and the topics first. An interview or teaching connection is not an open invitation to use someone's name in a pitch. Explain the specific reason for a conversation and ask before assuming an introduction.