HEY FRIEND
YOU NEED THIS FREE THING NOW
Use this paragraph to describe what your free thing does to help people solve a problem that they are having.
WHAT’S INSIDE THE GUIDE?
DESCRIBED IN A NUTSHELL
Detail what exactly they get with your free thing, to manage expectations.
Highlight the benefits of having it, ie. how it addresses a common pain point, how it will save them time / stress / money, that it’s secret insider information, etc.
Highlight that you are the expert in your field, and passionate about helping them achieve the results they want.